Spectrum Way

Spectrum Way's logo is a sound wave made of bars, so the animation plays it like one. The bars are drawn in thin outline from left to right, then fill with colour in turn, from blue through purple and red to green, and the name appears beneath them.

It is SVG animated with GSAP DrawSVG, with smooth colour transitions between the bars. It was later adapted as an animated GIF for the email footer.

Patryk made it. The full case study is on his own portfolio.