InfOrca

InfOrca has an orca in its name and in its logo, sitting where the O should be. The animation lets it swim: the shape morphs smoothly from one pose to the next, and a pale wave washes through the letters behind it, so the mark seems to move through water while the word stays still.

It is SVG animated with GSAP, using shape morphing for the stages of the swim.

Patryk made it before Wishfish Studio existed. The full case study is on his own portfolio.