Przeczuta

Przeczuta is the personal brand of a psychology student who plans to grow it towards working with people. Agata designed a logo that shows what the brand is about at first glance.

The central motif is a heart resting on an open hand, a symbol of empathy, care and services centred on people. The heart is filled with botanical patterns, surrounded by small branches and sparkles that add lightness and warmth. The palette of soft pink, purple and sea green on a cream background, paired with simple, delicate typography ending in a full stop, completes the brand’s calm character.